Stand Set Up Guide​

If you are an old hand at events you will know the importance of having a stall that draws the potential customers to all the goodies available to buy.

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Display​

A general rule though is to have some height to your stall display, and to have a well designed stall layout. Remember this is your 'shop window' and the best shop windows draw people to come and have a look inside. Not all stallholders need to have height, some jewellers display on the flat surface of the table and have items at most a foot off the table top. So it is down to the products you sell.

Having products displayed below the surface of the table top, especially in an indoor event where visibility will be hindered because of volume of customers, is not a good idea. We will not allow any display equipment or stock in front of the stall. This is a trip hazard and if we come across any during the event we will ask you to move them.

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Pricing​

The other key thing about your stall is to have easy to see pricing, we all know even with the biggest tags in the world people will still ask! But for those who would rather decide on further communication with you some easy to read pricing gets them closer to making that purchase.

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Props​

The other item a stallholder must-have is props, things that will enhance your product.... things that help tell the potential customer the story of the product, you and perhaps your process. Sometimes this is easy, a printer could have a display with the cut block and some vintage ink, or wildlife illustrators a vase of dried foliage and feathers to indicate the nature inspired work. If your product is functional have a bar of soap on that handmade soap dish, or flowers in the ceramic vase you make.

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Space​

When attending any event it is crucial that you adhere to the constraints on space laid out by the event organisers. For Makers Cornwall your allotted space is the 2mtrs x 1.5mtrs (New Talent space is 1.5mtrs x 1.5mtrs) as detailed in the application form, which includes space for you and your stock. Please look at your display and consider the constraints of the space, how can you design the layout better? Do you need that additional table/rack/shelving? Think creatively and design your stall to fit the space, not the other way round.

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Run Through​​

If you are unsure of how your display will work - get your table out and set it up at home. Think how your customer will first see your stall, is it too bitty? Is it too cluttered? Do you have your business name clearly in view? And does that table covering need a good iron?

If you're attending other events have a look around you and see which stalls you are drawn too, is it clear what product they are selling? Does the stand reflect their brand ethos? You can learn a lot by being a customer!